REALITY MACHINES

ROTTERDAM

 

DESIGN FOR AN EXHIBITION OF DUTCH FASHION, INDUSTRIAL- AND GRAPHICS DESIGN,
ARCHITECTURE AND PHOTOGRAPHY AT THE NAI.

This is a design for the travelling exhibition "Reality Machines" - an overview of recent Dutch architecture, graphic design, fashion, product design and photography - for the Netherlands Architecture Institute (NAi) in Rotterdam. The design converted the main exhibition hall into a bright, open showroom wherein bases, walls and showcases are avoided.
The 120 exhibits hang from the edge of a lowered ceiling on a rail conveyer (the type used in high-tech assembly halls). The rail moves, has the shape of a huge E and travels at the pace of a couple meters per minute, creating a slow parade of items across the hall and along the long window facing the museum-park. One could sit either inside or outside the gallery and watch the whole show pass by in an hour, or one could walk around and be surprised by the continuously changing arrangement and the unexpected combination of objects.

Project@Maxwan

client

NAi (Dutch Architecture Institute).

country

Netherlands

city

Rotterdam

collaborators

photographer: Pedro Maia, Bas Princen



© Pedro Maia
© Pedro Maia
© Pedro Maia
© Pedro Maia
© Bas Princen
© Bas Princen
© Pedro Maia
© Pedro Maia

RELATED


OPEN CITY

Rotterdam
Exhibition design turning the NAi building inside-out for the International Architecture Biennal Rotterdam.

MAD ABOUT SURREALISM

Rotterdam
An exhibition design for the "Gek van surrealisme / Mad About Surrealism" at Museum Boijmans van Beuningen, Rotterdam

House N

Noordwijk
Extension to a seaside villa

Brasschaat

Brasschaat
Design for 24 apartments within a "park" setting.

NET-WORK

Paphos
Historical and new programs and functions linked together with a net like roof structure

House G

Geldermalsen
Total makeover of a barn